The birth of an "essential" blog

If you are a regular at the store, you may have noticed that I'm not around quite as much since the addition of kids to the family. Well, I still have quite a bit to say so thought I would take advantage of this forum to get my words, opinions, ideas and, most importantly, insight on maternity and kids essential fashion trends out to the masses.

If you have found me here, thanks. I can appreciate how valuable time is and I love that you are spending some with me. I'll try to remain witty, current and if all else fails, will try to add a cute photo to keep you entertained. OK, so what can you expect from me? My goal is to stay focused on what I find to be essential - whether it be essential fashion, gear, ideas, or insight - for all urban moms. To clarify my use of the term "urban," I am using it with "mom" so it becomes a term to describe someone who:

- is more appalled with the thought of not wearing heels than not drinking coffee during pregnancy

- loves designer jeans and can justify wearing them when the only social event of the day is a teacher conference

- finds the color pink adorable...on any little girl except their own

- feeds their family completely organically, unless the closet (and budget) calls for a new pair of flats

- is kinda over the whole "playdate" thing

If any of these describe you (or the woman you aspire to be) you'll feel right at home here. I'll also bring in some guest urban moms and moms-to-be for those expert-type opinions people love. So that's it. That's what you'll find here when I find time to write between carting kiddos around and trying to keep the store stocked with cute things. Anyway, should you come across something truly essential, send your idea over. I love nothing more than checking out new things.

Here's my latest find for all the preggos out there - a flutter sleeve tunic. Cute and trendy without looking like you tried to hard. Find it of course at www.urbanbelly.com.